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Senior Digital Product Manager

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high‑growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

To ensure our services and applications are fit for the modern market, our IT team collaborates with every department. They develop, they explore and they implement the new ideas helping us to change the future of accounting, tax and business consulting. But, just as importantly, they maintain the tech that keeps us advancing. By testing and adopting the future of financial technical solutions, they find new and exciting ways to drive us forward. And you could too. In an IT role at BDO, you’ll become part of a team that act as the backbone for our business. No matter who you are or what your skillset is, we’ll give you the training and support you need to achieve whatever you put your mind to.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

As a Digital Product Manager at BDO, you'll play a crucial role within our IT team and the Innovation and Digital capability. You'll manage a diverse portfolio of digital products, collaborating closely with Business Product Owners and overseeing the entire product lifecycle, from inception to delivery, as well as ongoing improvements and enhancements. Our digital products range from client-facing, AI-driven services like the BDO Store and R&D Tax Credits Benchmarking Service, to internal tools that impact the daily work of over 10,000 employees.

You'll be part of the Innovation and Digital function, a dedicated and substantial investment by BDO to lead the future of technology change by introducing new digital products and services. Our team of over 50 talented individuals includes designers, coders, and innovation managers, working on projects from generative AI products to automation and e-commerce solutions. We collaborate with partners such as Microsoft and other leading technology providers, and our digital products are used by employees, clients, audited entities, suppliers, regulators, and other BDO firms worldwide.

We're seeking individuals who have a deep understanding of the product management role and are eager to apply their expertise in supporting our firm's digital journey. If you're passionate about digital technology, data, AI, and emerging technologies, you'll fit right in.

The ideal candidate for this role is a highly self-motivated and driven Product Manager with a passion for service and quality. You'll need plenty of energy, self-confidence, and a desire to be a product evangelist. Understanding the benefits of adopting a product-led, agile delivery approach and being able to convey this to other areas of our firm is essential.

In this busy and rewarding role you’ll also:

Product Management:

  • Ensure the smooth day-to-day operation, direction, and value of the digital products under your ownership
  • Lead an internal product team to deliver significant business outcomes
  • Facilitate communication between Business Product Owners, Development Engineers, and User Experience specialists to maximise value for customers and end-users
  • Promote best practice approaches to product management through education and evangelism
  • Become an end-to-end expert on the products you manage, including organisational and technological aspects
  • Manage and maintain a product backlog, evaluating and prioritising product opportunities
  • Support Business Product Owners in making product strategy decisions
  • Ensure product development incorporates all drivers for change, including end-user requests, feature enhancements, and supportability improvements
  • Propose, manage, and analyse product KPIs and metrics to ensure ongoing and increased user engagement
  • Maintain market knowledge and ensure products continue to meet users' needs
  • Develop a high-level understanding of the technologies used within the products you manage


  • Be an exceptional communicator, facilitator, and decision-maker, ensuring stakeholder alignment and successful outcomes at all stages of product delivery
  • Build relationships across the firm and work towards the overall benefit of our products' end-users and the firm
  • Represent the voice of our clients, understanding their interactions with our products, their opinions, and their motivations
  • Use collaborative language and effective questioning to identify issues, encourage healthy debate, and facilitate the open exchange of ideas
  • Communicate key issues effectively to the department and the wider firm using non-technical language


  • Demonstrate ownership and accountability for the products under your control
  • Empower and support your product team to work autonomously, delivering the best outcomes for the business
  • Act as a thought leader and evangelist in product management concepts and approaches
  • Stay up-to-date on new approaches, techniques, and tools, considering changes and trends in technology, the marketplace, and the business to inform future plans
  • Serve as a role model and provide appropriate induction, feedback, and coaching to team members

You’ll be someone with:

  • Proven success as a Digital Product Manager
  • Prior experience working in an Agile Delivery team, leading or participating in delivery rituals such as daily scrums, retrospectives, backlog grooming, and prioritisation
  • Experience using a work management toolset such as Azure DevOps or Jira
  • Skilled in carrying out product and feature discovery, capturing requirements, and creating user stories
  • Experience deploying automated testing to ensure speed to market for new product features and fixes
  • Familiarity with an environment where operational support for products through automated monitoring of code and systems is part of the culture (SRE/DevOps)
  • Clear understanding of the role of Product Operations and its importance in developing product management excellence within an organisation

You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.


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  • Information Technology, London, England, United KingdomRemove