Succeed by shaping what matters

We’re BDO, one of the UK’s largest accountancy and business advisory organisations, helping ambitious businesses, their owners and management teams navigate a changing world.

With circa 8,500 people across the UK and Ireland, backed by a global network spanning 169 countries, there’s lots of knowledge, experience and different thinking to draw on here. But what matters is what you bring to it; your ideas, perspectives - the things you care about getting right.

So, here’s where you come in:

The team you’ll join

Our Sales & Marketing team helps us understand our markets, build relationships and communicate what we do.  

You’ll work with different teams and sectors, bringing your ideas to campaigns, insights and engagement across the business. It’s a collaborative environment where you can challenge thinking, take ownership of your work and see how your contribution connects to the bigger picture. 

The role you’ll have

The Sales and Marketing team is looking to recruit a Markets Activation Manager. The role will be deployed to Consulting, Risk and Outsourcing team in London.

In this team, development is central to how we work. You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly.

We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability.

You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business.

The Markets Activation Manager is deployed into a defined area of the business (CR&O, London) and is responsible for planning and delivering activation activity aligned to growth and market priority areas, including the firm’s Target and Priority Client programmes where applicable. The role owns local execution and runs partner routines, working with the Senior Markets Activation Manager to iterate and gain sign-off for plans and to ensure alignment to capability standards.

This role operates as a local change agent: improving adoption of central packs and routines, strengthening stakeholder follow-through, managing risks and dependencies, and using performance insight to drive improvements.

Key responsibilities

• Draft and maintain the activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Senior Markets Activation Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and activation activity, ensuring stakeholders understand what is expected and by when.
• Run activation sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Work with stakeholders to remove friction and maintain momentum, escalating issues where follow-through is at risk.
• Apply buyer and audience understanding to tailor routines and talk tracks using central packs.
• Use Proposition Packs and Activation Packs as the default; ensure stakeholders know how to use them.
• Capture buyer feedback, objections and proof-point gaps surfaced in activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to activation plans.
• Coordinate handoffs with Sales sub-capabilities as needed to support origination, pursuits and account growth behaviours.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.
• Implement agreed improvements locally and support adoption of updated practices.
• Identify delivery risks (stakeholder readiness, capacity, timing, dependencies) early and manage mitigations.

​

You'll be someone with

• Experience in sales enablement/BD mobilisation/programme delivery in a complex B2B environment.
• Strong stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; confident managing multiple dependencies and risks.
• Comfortable using metrics and insight to drive actions and improvement.

You’ll have people around you to learn from, ask questions and share thoughts with, alongside learning programmes to enhance your skillset and digital platforms to ease your work. All of this helps you succeed in achieving those big (and personal) dreams.

How you’ll succeed

You’ll have plenty of ways to develop at BDO; you might build deeper expertise in what you already do, take on something new or simply get better at the things that matter to you.

How and where you work matters too. Our agile working framework is designed around our Better Together approach: bringing more in-person time with clients and teams, creating more opportunities to share ideas, build confidence and develop day-to-day.

Whatever success looks like to you, you won’t be shaping it alone. You’ll have people around you who want you to do well, and plenty of opportunities to make it all count.

That’s how we’ll all continue to succeed by shaping what matters.

Apply now.

At BDO, we want everyone to feel included, valued and able to succeed. We welcome people from all backgrounds and are committed to improving access to opportunities – work we've been recognised for as Company of the Year at the 2026 British Diversity Awards. Because we know different experiences and perspectives make us stronger.

#LI-MM1 #TJ-MM1